· 2024 AR Historical Tourism ·
10.12 → 10.13 / 10.19 → 10.20
⊙ 目 標 Goals
將台南歷史文化結合 5G 及 AR 應用技術，新舊時代產物的結合下，替一般的導覽活動增添另一種趣味。 透過光標籤技術，民眾可於平板上看到歷史時期的真實樣貌，為台南文化帶來新的呈現方式。
Integrate Tainan’s rich historical and cultural heritage with 5G and AR technologies, blending elements of the old and new eras to add a unique layer of excitement to traditional guided tours. By employing Ligtag technology, participants can view historical sites’ original appearances on tablets, introducing an innovative way to experience Tainan’s culture.
⊙ 辦 法 Solutions
❶ 導覽路線規劃：
選定導覽區域並實地場勘導覽路線，評估及洽談安裝光標籤地點，串聯虛擬導覽內容規畫呈現。
Tour Route Planning: Selected key tour areas and conducted on-site inspections to plan the routes. Assessed and negotiated locations for Ligtag installations and connected virtual content to seamlessly align with the guided tour experience.
❷ 當地店家結合：
與導覽路線店家洽談合作串聯，將店家商品搭配復古戳戳樂趣味遊戲，提高活動參與率及店家曝光度。
Local Business Integration: Collaborated with stores along the tour route to pair their products with retro-themed games like “Poking Lottery,” increasing participant and enhancing local business visibility.
❸ 專業導覽人員：
聘請台南市文化局特約古蹟導覽人員，作為本次導覽活動解說員，搭配 AR 虛擬導覽內容，替專業解說內容更具想像力。
Professional Guides: Engaged certified heritage guides from the Cultural Affairs Bureau of Tainan City. These guides worked in tandem with AR-enhanced virtual content, providing imaginative and immersive explanations during the tour.
❹ 導覽活動辦理：
活動事前規劃及宣傳、報名資訊彙整及聯繫、活動相關硬體設備租用、活動視覺輸出品設計及輸出製作、現場執行工作人員安排、保險。
Event Management: Handled comprehensive pre-event planning and promotion, participant registration and communication, hardware rental, visual content design and production, on-site staff coordination, and insurance coverage.
⊙ 成 果 Results
❶ 成功報名滿額：
透過線上曝光宣傳，達成網路報名名額全滿，實際參與民眾近 200 名。
Full Registration Success: Achieved full online registration capacity, with nearly 200 participants attending the event in person.
❷ 現場及線上參與民眾反饋良好，期望可多辦理類似活動。
Positive Participant Feedback: Both on-site and online attendees praised the experience, expressing enthusiasm for future events of this nature.
#科技⽂化導覽 Tech-Cultural Tours