· 2024 Meet Greater South – The TAICCA Thematic Pavilion and Industry Events ·

08.23 → 08.24

 

⊙ 目 標 Goals

為推動文化內容與科技產業的深度融合。通過與業者合作展出主題館、產業活動及一對一商業媒合活動等方式，促成大廠及投資方與參展團隊的合作，提升各品牌的知名度和影響力。

Facilitate the deep integration of cultural content and technological industries. Through collaboration with businesses to showcase thematic pavilions, host industry events, and organize one-on-one business matchmaking sessions, the initiative aims to foster partnerships between major enterprises, investors, and participating teams. The ultimate goal is to enhance brand visibility and amplify their influence.

 

 

⊙ 辦 法 Solutions

❶ 展示櫃位特別設計：

利用正反面空間和儲物區展示產品特色，提供雙語介紹，每個櫃位配備 55 吋電視，展示團隊的創新成果。

Custom Exhibition Booth Design: Each booth was uniquely designed to utilize dual-sided display areas and storage zones to highlight product features. Bilingual introductions were provided, with 55-inch TVs integrated into every booth to showcase teams’ innovative achievements.

 

 

❷ 主題館活動區：

採用通透設計，吸引過路人，並搭配 120 吋 LED 電視牆，輪播文策院及團隊的相關介紹影音，增加各品牌曝光度。

Thematic Pavilion Activity Zone: A transparent and open design attracted passersby, complemented by a 120-inch LED video wall that looped promotional videos of the Cultural Content Institute and participating teams, increasing visibility for all brands involved.

 

 

❸ 媒合洽談區：

設計明亮的交流空間，促進自由交流，並充分利用電視牆背面曝光文策院其他活動，增強活動影響力。

Business Matchmaking Zone: A bright, welcoming space was created to facilitate informal networking, with the video wall’s reverse side used to promote other activities by the Cultural Content Institute, further enhancing event influence.

 

 

❹ 協助促成商業媒合：

通過一對一媒合及現場展櫃參觀、主題館活動分享等方式，建立緊密交流關係，促進深度合作，增強產業鏈合作。

Business Matchmaking Facilitation: One-on-one matchmaking sessions, exhibition tours, and thematic activity sharing events were orchestrated to foster close connections, encourage collaboration, and strengthen the industrial ecosystem.

 

 

⊙ 成 果 Results

❶ 成功媒合：

成功促成 8 家參展團隊參與超過 25 場一對一商業媒合活動，實現深入交流。

Successful Business Matchmaking: Eight participating teams engaged in over 25 one-on-one matchmaking sessions, achieving deep and meaningful interactions.

 

 

❷ 參與度提升：

主題館活動吸引超過 100 名參與者，擴大影響力，並促進各品牌的曝光。

Increased Engagement: Thematic pavilion activities attracted over 100 participants, broadening the event’s impact and boosting brand exposure.

 

 

❸ 媒體曝光：

參展團隊獲得《數位時代》專訪，大幅提升品牌知名度，促進市場認知。

Media Recognition: Participating teams gained prominent coverage, including a feature in BusinessNext, significantly enhancing brand recognition and market awareness.

 

 

#展覽策畫 Exhibition Planning